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Traditional Business Models Are Dead, Business Innovation Now Equals Strategy, Startups Are Shaping Our New Economy, We Connect You To Disruptors & Future Thinkers, A Mentor Team With Silicon Valley Track Record, Aligning Teams & Empowering Them to Deliver Better, Designing Customer Centric Services & Products, We Deliver Tangible Business Results, How Can We Help Your Business Thrive?

We apply startup thinking to business innovation.

Our Services

Be more innovative. Stop wasting time. Get successful results.

What We Do

Identify opportunities for growth within the business.
Connect with global startups and mentors.
Deliver solutions that meet your strategic aims. 


The only thing worse than starting something and failing… is not starting something.

Accelerators Delivered
Startups Accelerated
Seed Investment

Innovation Applied


What Our Clients Say

Xcell Partners are an expert team with extensive business knowledge. Their practical advice helped The Present Tree define and focus…read more

Catherine Cunningham The Present Tree

Mark was a great source of level-headed advice in the early stages of setting up our business. His input and…read more

Diarmuid Moloney
Rotor Videos

‘Not only did Diane provide excellent advice and direction during our initial US market analysis but she gave us outstanding…read more

Vincent Ryan, Executive Vice President Changing Worlds

Xcell have great knowledge, advice and direction. Having their support and guidance got us manufacturing and to market much quicker…read more

Clare MedlandRolltack

‘XP were instrumental in setting up some key meetings for us during a recent business trip to San Francisco and…read more

Kevin McGrath

Mark has always been an excellent adviser to my business, he has a wealth of experience in sales/mentoring.  His assistance…read more

Jason McKenna

‘Diane approaches problems and solutions in an efficient and intelligent manner. She is a driven contributor always striving to exceed…read more

Don O’Brien, CEO
Dontel Consulting Inc.

‘Diane has been a trusted advisor to Openet and helped us establish some key relationships. She is very commercially focused.’

Niall Norton, CEO, Openet Telecom Group

Mark was a great mentor and advisor during my time on Northern Ireland's premier business start up programme - Propel.…read more

Franz Schlindwein

‘Xcell Partners did a great job. As a result of Diane's teams work in one area we re thought our overall…read more

Mick Daw, Managing Director PrisymID

Mark is an extremely knowledgeable consultant, entrepreneur and business adviser to start-up companies. He is a pleasure to work with…read more

Celine Magill

I had the pleasure of having Mark from Xcell Partners as a business mentor in 2015. Although I had no…read more

Jason McKeown
Modius Health
Startup Companies Are Changing Our Economy

The startup community is a place for innovators, dreamers and change-makers. The new technologies and companies that have evolved from global centres of innovation are disrupting the way we live, and work. 

Businesses now need to innovate and develop their staff in quicker and smarter ways. We have learnt from the Lean Startup movement and witnessed how Design Thinking is now central to creative innovation.  Startup thinking is now changing the way mainstream businesses build for the future.

Over the years we have worked with some amazing startups, shared stories of  success, but importantly, made some great friends.  Check out our Startup Portfolio

Corporate Clients and Partners

We call it startupINNOVATION®

Methods and experience from startup thinking applied to your business.

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