Design thinking is a structured process to design solutions for the complex problems businesses face today.
Put customers at the heart of everything you do. In this three-step design thinking process, we match your business strategy with their needs. Infusing your organisation with a design-driven culture that puts the customer first may provide not only real, measurable results but a distinct competitive advantage.
A recent study by PwC demonstrated that Design Thinking is now being used by almost 60% of companies as their operating model in driving innovation, given it’s more collaborative approach compared with traditional models. What design thinking does is provide a framework to create solutions from a user-need perspective and through its process enables designers, managers and CEOs enhance their creative confidence. It really forces a company to think of WHY and WHO they are developing a product or service for, getting to know their end user in a much more intimate way than they might have done before.
It’s part of our total innovation methodology Startup Innovation®.
The Three Stages of Design Thinking
The design process starts with the inspiration phase, understanding the problem or the opportunity. Approaching users with empathy and understanding to gain a full appreciation of the problem.
Idea generation. A process of “going wide” in terms of concepts and outcomes. A diverse group of people get involved in the process bringing multiple disciplines together, sharing insights and knowledge.
Core of the implementation process is prototyping: turning ideas into actual products and services that are then tested, iterated, and refined. Prototypes help to gather feedback and improve the idea.
Design is not just what it looks like and feels like. Design is how it works.