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A Proven Learning Route To Startup SuccessOnline Video Workshops & PresentationsCase Studies and ExercisesTrainer Notes and Course Content We Support You and Get You ReadySTART Enterprise Academy®

An online learning course for enterprise educators.
A proven program ideal for colleges, consultants and trainers.
Help take ideas, and make them into reality.
Presentations, trainer notes, video, handouts, case studies and exercises.

We help people, build a business

Online Learning Platform

Login anytime, on any device to a secure LMS. All the content you need in one place.


We provide you with unlimited remote support via email and Skype.


Supplementary templates, tips and tools to make the program engaging and fun.

A Startup Enterprise Training Course - In A Box

Who is it designed for? This program is ideal for educators, startup incubators, enterprise trainers and consultants working with new business ventures.
What does it include? The program comes complete with workshop presentations, video, online LMS, course content, giveaways and trainer notes.
How do you know it works? Our program has been based on 10+ successful years of working with people starting a new business.
What help do I get? Full training provided ‘by us to you’ the trainer via Skype or Zoom.
How do we purchase it? The program is available on a ‘right to use license’ basis.

Launching Spring 2021

8 Modules To Business Success

1. Business Models

  • Exploring new models is a critical part of developing the startup.
  • Apply smart Design Thinking techniques.
  • This module helps you determine the right model for your business.

5. Networking To Success

  • We’ll explore the value of networking.
  • The power of getting great connections.
  • How to find the people who can help you grow, learn and connect.

2. Validating The Idea

  • Does your product idea have a market fit?
  • We show you how to validate your idea with a lean startup approach.
  • Design your product around your customer.

6. Founder, Team & Advisers

  • Starting a business is a personal journey.
  • This session takes a look at you, your skills, experience and gaps.
  • How to gather the right mentors and advisers for success.

3. The Business Plan

  • A step-by-step process to put together a credible plan.
  • Basics of project managing a new business.
  • Proven template to construct a straightforward document.

7. Perfecting Your Pitch

  • A powerful story makes all the difference to a business.
  • Get attention and support with a great pitch.
  • Get a great pitch to propel you to success.

4. Funding & Finance

  • From bootstrapping, equity investment, crowdfunding and government support.
  • Understanding cash-flow to P&L.
  • We shine light on how to get your business funded.

8. Growth Through Sales

  • New customer acquisition and sales skills.
  • Online marketing strategies.
  • This module helps the non-sales person learn how to acquire new clients.
START Enterprise Academy
  • A fully ‘ready to go’ program for trainers & consultants. 
  • 8 Learning modules with full content, slides & notes. 
  • Secure online learning system for 24×7 collaboration. 
  • Videos, presentations & workshop materials.
  • Tailored content to propel any business idea.
  • Hear and learn from entrepreneurs journeys.

Participants can live, learn and develop their business idea with great content and tools.

The only thing worse than starting something and failing…   is not starting something.

Programmes Delivered
New Businesses Started
Funding & Investment

As your service partner we’ll provide you with all the support and expertise you’ll need to deliver a world class enterprise and startup learning program. 

We Are Your Partner

We support your objectives and your success.

Always Available

We are at the end of a phone, email or Skypecall.

No Limit Support

We can connect with a conference or video call to your workshops.

Continuously Updated

We keep our content up to date, relevant and engaging.

What Our Participants and Clients Say About Us

I had the pleasure of working with Mark from beginning of 2016 when I was successful in my application to be part of the Propel programme. Mark was fantastic from start to finish and even after the programme he was more than willing to mentor and assist whenever I asked.…Read More

Kelly Neill
Founder and Account Manager

I have had the great pleasure of working with Mark on a number of startup programmes in Belfast. Mark is a super guy and it is always good fun to work with. He is and an excellent mentor and is very considerate and always comes up with some fantastic insights…Read More

Raomal Perara
Consultant, Adjunct Professor INSEAD

I have worked with Diane on several Northern Ireland business start-up and accelerator programs. She has the unique ability to empower early stage companies to succeed and to embed the belief that they can perform on a global stage. This ability is evident in the huge number of companies that…Read More

Sean O'Hare
Founder & Business Mentor

Diane and her team provide us with great guidance and drive.  They genuinely share the passion for our success. From understanding the broadest set of tasks in running a business, to setting clear strategies and planning. Excellent.

Hannah Wrixon
Get The Shifts

Diane focused on delivering excellence - her approach to change is not to rest on her laurels but to continuously develop and stretch her team and mentors to deliver the best results and support for the start-up companies. She displays a careful balance of challenge and stretch and support in…Read More

Fiona Flynn
Leadership & Emotional Intelligence Coach

Xcell Partners are an expert team with extensive business knowledge. Their practical advice helped The Present Tree define and focus on a strong, clear business strategy. Xcell Partners’s advice enabled The Present Tree to focus on its ambitious vision and achieve high sales growth since launching 5 years ago. I…Read More

Catherine Cunningham
The Present Tree

Mark was a great source of level-headed advice in the early stages of setting up our business. His input and guidance around investment, business proposals and strategy put our company on the right track from the very beginning. I'm forever grateful.

Diarmuid Moloney
Rotor Videos

‘Not only did Diane provide excellent advice and direction during our initial US market analysis but she gave us outstanding strategic support and network reach as we developed our Americas business. The result was a multi-million dollar US presence within 18 months.’

Vincent Ryan
Executive Vice President Changing Worlds

A genuine International entrepreneur & value creator. Diane has transformed the business futures for 200+ startups in Invest Northern Ireland’s Propel Programme, alone, many now successfully venture funded & trading in the USA. These are some of Northern Ireland’s best potential high growth small business. Her pay it forward approach,…Read More

Stephen Houston
Business Adviser, Mentor, Investor

Xcell have great knowledge, advice and direction. Having their support and guidance got us manufacturing and to market much quicker than would otherwise would have been possible.

Clare Medland

‘XP were instrumental in setting up some key meetings for us during a recent business trip to San Francisco and it is clear to us that she is well respected in both the local and international business community. As a mentor, Diane has a rare blend of IT, business and…Read More

Kevin McGrath

Mark has always been an excellent adviser to my business, he has a wealth of experience in sales/mentoring.  His assistance with my business and investor pitch was priceless.

Jason McKenna

‘Diane approaches problems and solutions in an efficient and intelligent manner. She is a driven contributor always striving to exceed the business’ stated goals. Her proactive approach to clients and their customers is always professional, courteous, and solution focused. Diane’s knowledge, experience and insight ensures successful mandates and compelling strategies…Read More

Don O’Brien
CEO, Dontel Consulting Inc.

‘Diane has been a trusted advisor to Openet and helped us establish some key relationships. She is very commercially focused.’

Niall Norton, CEO, Openet Telecom Group
CEO, Openet Telecom Group

Mark was a great mentor and advisor during my time on Northern Ireland's premier business start up programme - Propel. He is knowledgeable, supportive and challenging and a fully appreciates the time and effort one has to put in, to both start and build a business. Even now, as our…Read More

Franz Schlindwein

‘Xcell Partners did a great job. As a result of Diane's teams work in one area we re thought our overall strategies and changed some previous decisions – very thought provoking. Direct, non-political and to the point. Will be using their services again.’  

Mick Daw
Managing Director, PrisymID

Mark is an extremely knowledgeable consultant, entrepreneur and business adviser to start-up companies. He is a pleasure to work with as he understand his client’s needs and vision. I would recommend Mark's services at any time

Celine Magill

I had the pleasure of having Mark from Xcell Partners as a business mentor in 2015. Although I had no previous experience in business, Mark was very adaptive in his approach and guided me through almost an entire year of coaching & business progression. He was instrumental in developing the…Read More

Jason McKeown
Modius Health

I've known Mark for over four years and been involved in his lean start-up weekends as well as Xcell Partners incubator/accelerator activities,  in which I've witnessed how great he is at motivating, inspiring and educating entrepreneurs about the difficulties of starting and growing a new business venture. Mark's enthusiasm for…Read More

Norbert Sagnard
CSIT - Queen's University Belfast

‘I’ve worked with Diane on several projects over the years, and believe that she is one of the most organized and well-connected people around. She’s been helping other entrepreneurs develop customers, contacts, and funding — and she’s got the brains and judgement to help them win.’

David Taber
CEO, David Taber Associates, Inc.

We’ve worked with every type of business – from online gift stores, sportswear, medical testing devices, education, fashion, specialist websites and software applications, clothing ranges, food to gaming.

Whatever the business idea is, our program will accelerate its progress

Our startup portfolio

Ruach Music

At what age did you think of starting a business? Brought up…



See.Sense is a cycling technology and data company that helps make cycling…



The Farmvet app VetIMPRESS provides insights and intelligence for farm vets and…


Rotor Videos

Rotor saw a problem, and set out to build the solution. They…



Paul Hamill has worked in the music industry for over 20 years…



Ever wanted something that just didn’t exist? Well that’s the position Clare…



One-time school teacher Franz Schlindwein taught at secondary level for more than…


The Present Tree

The Present Tree is an award-winning company that specialises in beautifully wrapped,…



Fieldmotion Ltd was founded in 2012 by CEO Jim Finnegan and Managing…



Commissioned in 2013 by GCHQ and the UK Ministry of Defence, Cyberlytic…

Corporate Clients and Business Partners

In designing and delivering this program we’ve worked with a number of leading global technology players, government agencies, academic institutes, business incubators and startup investors. 

What do we do? We call it startupINNOVATION®

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