swot

If you’ve ever facilitated a strategy workshop, you’ve almost certainly used a SWOT analysis. It’s a classic. Four neat boxes — Strengths, Weaknesses, Opportunities, and Threats — that quickly get people talking and ideas flowing. It’s accessible, it’s easy to…

For decades, SWOT analysis has been the trusty flipchart tool of consultants everywhere. It is easy to run, easy to explain, and produces a nice, tidy 2×2 grid that clients recognise instantly. The concept was first developed in the early…