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A business story of family and storytelling. A native of Italy, Luca Montario back in 2014 found himself combining two passions, his love for Italian food and a drive to start his own company.  

A simple, yet authentic sauce recipe handed down from his Grandfather Giuseppe, led him to create a new type of ketchup and later a pasta sauce. His products are bang on trend being gluten-free, low in fat, and suitable for vegetarians.  The company has gone on to win multiple awards and accolades.

XPinnovates helped me get my business on to a solid commercial foundation, by helping me shape craft my story of Peppup and understand core business fundamentals. 

This artisan food producer grew his business with a continual approach of innovation and core sales messaging. 

If you haven’t sampled Luca’s creation yet, you should. find out more about his story check out

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