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Growth Strategy Consultancy

Accelerate your growth plans to get results

About XPinnovates

We’ve worked closely with over 1000 firms and as a partner in 30+ enterprise programmes. XPinnovates develops and executes strategic plans to overcome challenges and accelerate growth. A business partner who works with you to deliver results, gain investment and drive digital sales. 


Delivering measurable impacts on your business with ongoing support.

  • We accelerate your business plans with a tailored growth consultancy approach.
  • Define strategies that unlock value and power growth.
  • Explore new possibilities for market growth with new and existing products.
  • Develop compelling customer propositions based on validation and data.
  • Anticipate new technology and innovation.
  • Measuring impact and results.

We help you tackle growth, sales, funding and digital innovation.

Drive Short Term Growth

We help our clients drive short term revenue and rapid revenue generation through ‘find and prove the value’ methods, and the application of private equity styles of working.  Coaching our clients as if we were shareholders in their business.

Powerful Strategies

In partnership with our clients, we develop modern business strategies that allow firms to make choices on their customers, geographies, routes to markets, and products. Financial viability and technical feasibility are always key.

Idea Generation
Anticipate Innovation

We assist our clients to anticipate digital and technology innovation on their business models, and harness them to create new routes to market. Realizing the world of all things digital to get results in sales and business development.

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New Products To Market

With our clients, we generate plans to bring new products to businesses effectively and successfully. Launching physical products or online services with an agile digital, data-driven go-to-market strategy.

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Sustained Value

Together we create long-term value through next-generation pricing and commercial models. We explore new sustainable business concepts and revenue models for a new digital driven global economy.

Digital Marketing
Positive Cultures

Winning is a mindset. We work with our clients to change the perspective to one that embraces change, shares ideas, and works as a team to get better results. People are central to making change happen.

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Digital Sales Strategy

  • Strategic review of your sales and marketing operations.
  • Accelerate and full your sales pipeline.
  • Planning effective social media marketing.
  • Understanding Google Analytics & SEO Optimisation.
  • WooCommerce and Shopify ecommerce sites optimised.


Feedback from an online webinar on pitching for investment. 'Excellent webinar' 'Loved this I am nervous as this is my 1st pitch so this has been great for my confidence' 'Not over doing it/keep it short & simple' 'Very insightful. Mark is so knowledgeable and easy to listen…More

Women In Business

XPinnovates provided me with new confidence in my business and my ability to pitch to buyers and potential funders. I would highly recommend them.’

luca montorio

XPinnovates helped me get my business onto a solid commercial foundation, by helping me shape and craft my story of Peppup and understand core business fundamentals.

Dr. Luca Montorio
Founder, Peppup Sauce
stephen houston

A genuine international entrepreneur & value creator. Diane has transformed the business futures for 200+ startups in Northern Ireland, many are now successfully venture funded & trading in the USA. These are some of Northern Ireland’s best potential high-growth small business. Her pay-it-forward approach, to delivery, optimises both…More

Stephen Houston
Business Adviser, Mentor, Investor
lucy baxter

XPinnovates session on how to best pitch your business for funding was brilliant. It was simply the best session on how to pitch I have seen, and I have seen a lot!


The team at XPinnovates were instrumental in helping us get our idea off the ground and turning it into a viable business.

Paul Hamill
CEO, Inflyte

I was fortunate enough to have Diane as my Business Advisor on the International Selling Programme. Her knowledge, guidance and support throughout the course was brilliant and she was able to offer a lot to each of us in our cohort group through her in-depth knowledge of business…More

jason mckeown

I had the pleasure of having Mark as a business mentor in 2015. Although I had no previous experience in business, Mark was very adaptive in his approach and guided me through almost an entire year of coaching & business progression. He was instrumental in developing the skills…More

Jason McKeown
CEO, Neurovalens
george brownlee

Diane and her team at XPinnovates were a perfect partner at the start of our journey.

jennifer neff

The XPinnovates team gave us a lot of time and support, but the key thing they helped us with was nailing our core messaging when we pitched for funding. If it wasn't for Diane and Mark's effort, we wouldn't have had the success we achieved.

Antony Murphy

Diane and Mark were our first business mentors as an early-stage university spin-out. We were accepted onto their excellent start-up program which gave us invaluable insights into company foundation, legals, IP, fundraising, business planning and so much more. They challenged us every week to go out and talk…More

ellen gunning

We received a world-class service, knowledgeable advice, expert implementation, and meaningful insights and guidance. We wouldn’t hesitate to recommend XPinnovates. They know exactly what they are at.

Ellen Gunning
Irish Academy of Public Relations
rohit thakral

The team at XPinnovates showed an incredible depth of experience and insight, when they worked with us on a new cross-border sales project and supported us with their bid tender management expertise.

norbert sagnard

I've known Mark for over four years and been involved in his lean start-up weekends as well as Xcell Partners incubator/accelerator activities,  in which I've witnessed how great he is at motivating, inspiring and educating entrepreneurs about the difficulties of starting and growing a new business venture. Mark's…More

Norbert Sagnard
CSIT - Queen's University Belfast
celine magill

Mark is an extremely knowledgeable consultant, entrepreneur, and business adviser to start-up companies. He is a pleasure to work with as he understands his client’s needs and vision. I would recommend Mark's services at any time

Celine Magill
MD, ArtOnFashion
sean ohare

Diane has the unique ability to empower early stage companies to succeed and to embed the belief that they can perform on a global stage. This ability is evident in the huge number of companies that she has worked with, and in the delivery of those essential skills…More

Sean O'Hare
Founder & Business Mentor
fiona flynn

Diane focused on delivering excellence - her approach to change is not to rest on her laurels but to continuously develop and stretch her team and mentors to deliver the best results and support for the start-up companies. She displays a careful balance of challenge and stretch and…More

Fiona Flynn
Leadership & Emotional Intelligence Coach
raomal perrera

I have had the great pleasure of working with Mark on a number of startup programmes in Belfast. Mark is a super guy and it is always good fun to work with. He is an excellent mentor and is very considerate and always comes up with some fantastic…More

Raomal Perara
Consultant, Adjunct Professor INSEAD

Diane has just completed working on Women in Business NI first ever Grow It programme, working with 37 business women to support them in their growth, through delivering 2 excellent workshops on strategic analysis and planning and 121 mentoring. The feedback from our participants has been amazing and…More

catherine cunningham

XPinnovates are an expert team with extensive business knowledge. Their practical advice helped The Present Tree define and focus on a strong, clear business strategy. Their advice enabled The Present Tree to focus on its ambitious vision and achieve high sales growth since launching 5 years ago. I…More

Catherine Cunningham
CEO, The Present Tree
brian moloney

Without their help, it is very unlikely our business would have grown as quickly as it did. The XPinnovates team was absolutely fundamental to me developing our core business proposition, and in particular, understanding how to approach fundraising.

kate burns

When we were facing a very challenging time, XPinnovates were there for us, and provided amazing support and guidance.

Kate Burns
Marine and Rural Resources Expert and Managing Director at Islander Kelp Ltd
clare medland

XPinnovates have great knowledge, advice and direction. Having their support and guidance got us manufacturing and to market much quicker than would otherwise would have been possible.

Clare Medland
CEO, Rolltack

I worked with Mark and Diane over a few months to help get a firm grip on my positioning, proposition, and sales pipeline. They really delivered on all three fronts - but the real benefit, for me, was in having access to both Mark & Diane, and their…More

janette ohagan

Diane and her team were of great assistance in our founding days, to today, where we face challenges of growth. We are grateful for this continued support to our business.

hannah wrixon

Diane and her team provide us with great guidance and drive.  They genuinely share the passion for our success. From understanding the broadest set of tasks in running a business to setting clear strategies and planning. Excellent.

Hannah Wrixon
st john harold

The XPinnovates team was great to work with. They helped us nail our core business pitch which is so important when you’re looking for funding.

St.John Harold
Founder, Cyberlytic
mick daw

XPinnovates did a great job. As a result of Diane's teams work in one area we re thought our overall strategies and changed some previous decisions – very thought-provoking. Direct, non-political, and to the point. Will be using their services again.

Mick Daw
CEO & Chairperson, PrisymID
graham watts

We used XP Innovates through the Intertrade E-Merge scheme and can’t praise them enough for their fantastic work. Instead of writing just another plan or strategy they worked with us through each challenge. Their vast commercial experience mean’t they had seen and addressed many of our challenges before.…More

cheryl wilson

XPinnovates have a very unique insight into what it takes to help you grow your business with both innovation and ambition.

don o'brien

Diane approaches problems and solutions in an efficient and intelligent manner. She is a driven contributor always striving to exceed the business’ stated goals. Her proactive approach to clients and their customers is always professional, courteous, and solution-focused. Diane’s knowledge, experience and insight ensures successful mandates and compelling…More

Don O’Brien
CEO, Dontel Consulting Inc.
niall norton

Diane has been a trusted advisor to Openet and helped us establish some key relationships. She is very commercially focused.

Niall Norton, CEO, Openet Telecom Group
CEO, Openet Telecom Group
vincent ryan

Not only did Diane provide excellent advice and direction during our initial US market analysis but she gave us outstanding strategic support and network reach as we developed our Americas business. The result was a multi-million dollar US presence within 18 months.

Vincent Ryan
Strategic Advisor and Board Member
gerard corr

Mark has long been a sound business growth advisor and has assisted us to build focussed and practical plans, to help us with our continued growth plans.

chris johnston

XPinnovates were key to the pivotal early stages of our company strategy. Their help with developing and articulating our central value proposition remains a foundation to our success.

Chris Johnston
CEO, Adoreboard
Franz Schlindwein

Mark was a great mentor and advisor during my time on Northern Ireland's premier business start up programme - Propel. He is knowledgeable, supportive and challenging and a fully appreciates the time and effort one has to put in, to both start and build a business. Even now,…More

Franz Schlindwein
jim finnegan

XPinnovates were pivotal in our early commercial stage of development and planning for international growth.

kelly neill

Mark was fantastic from start to finish and even after the programme he was more than willing to mentor and assist whenever I asked. His knowledge of start-up business and pitching is second to none and I hope I get the chance to work with him again soon.…More

Kelly Neill
Founder and Account Manager
diarmid sloan

Mark at XPinnovates was a great mentor and advisor to our business. He has helped us with both strategic planning advice and digital marketing projects.

Diarmuid Moloney

Mark was a great source of level-headed advice in the early stages of setting up our business. His input and guidance around investment, business proposals and strategy put our company on the right track from the very beginning. I'm forever grateful.

Diarmuid Moloney
Rotor Videos

We support and provide our clients with our ongoing business coaching services.  Each of our clients receives a tailored support package aimed at helping them develop business strategies, set out growth plans and deliver measurable outputs.

Our team help you navigate issues like sales growth, digital marketing, funding, team development and wider operational issues.

Growth Consultancy Services

Experienced Partners

As a valued partner, we have delivered a number of key enterprise programs, such as Invest NI Propel, HBAN, Enterprise Start, Enterprise Ireland International Selling ProgrammeSeedcorn, and New Frontiers.  We’ve designed, mentored, and delivered numerous start-up programs across the island of Ireland in some leading accelerators.

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