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We Share Your PassionDigital Sales StrategiesBe Ambitious Aim HighReady For InvestmentPlanning For SuccessWe Are XPinnovates

Award-winning business development and growth strategy consultants

Growth Strategy Consultancy



The team at XPinnovates were instrumental in helping us get our idea off the ground and turning it into a viable business.

Paul Hamill
CEO, Inflyte
Sean Ohare

Diane has the unique ability to empower early stage companies to succeed and to embed the belief that they can perform on a global stage. This ability is evident in the huge number of companies that she has worked with, and in the delivery of those essential skills…More

Sean O'Hare
Founder & Business Mentor
Kate Burns

When we were facing a very challenging time, XPinnovates were there for us, and provided amazing support and guidance.

Kate Burns
Marine and Rural Resources Expert and Managing Director at Islander Kelp Ltd
Luca Montorio

XPinnovates helped me get my business onto a solid commercial foundation, by helping me shape and craft my story of Peppup and understand core business fundamentals.

Dr. Luca Montorio
Founder, Peppup Sauce
Ellen Gunning

We received a world-class service, knowledgeable advice, expert implementation, and meaningful insights and guidance. We wouldn’t hesitate to recommend XPinnovates. They know exactly what they are at.

Ellen Gunning
Irish Academy of Public Relations
St John Harold

The XPinnovates team was great to work with. They helped us nail our core business pitch which is so important when you’re looking for funding.

St.John Harold
Founder, Cyberlytic
Lucy Baxter

Mark delivered a session to a group of creative students at Queen's University, on how to best pitch your business for funding. It was simply the best session on how to pitch I have seen, and I have seen a lot!

Diarmid Sloan

Mark at XPinnovates was a great mentor and advisor to our business. He has helped us with both strategic planning advice and digital marketing projects.

Graham Watts

We used XP Innovates through the Intertrade E-Merge scheme and can’t praise them enough for their fantastic work. Instead of writing just another plan or strategy they worked with us through each challenge. Their vast commercial experience mean’t they had seen and addressed many of our challenges before.…More

Kelly Neill

Mark was fantastic from start to finish and even after the programme he was more than willing to mentor and assist whenever I asked. His knowledge of start-up business and pitching is second to none and I hope I get the chance to work with him again soon.…More

Kelly Neill
Founder and Account Manager
David Taber

I’ve worked with Diane on several projects over the years, and believe that she is one of the most organized and well-connected people around. She’s been helping other entrepreneurs develop customers, contacts, and funding — and she’s got the brains and judgement to help them win.

David Taber
CEO, David Taber Associates, Inc.
Norbert Sagnard

I've known Mark for over four years and been involved in his lean start-up weekends as well as Xcell Partners incubator/accelerator activities,  in which I've witnessed how great he is at motivating, inspiring and educating entrepreneurs about the difficulties of starting and growing a new business venture. Mark's…More

Norbert Sagnard
CSIT - Queen's University Belfast
Jennifer Neff

The XPinnovates team gave us a lot of time and support, but the key thing they helped us with was nailing our core messaging when we pitched for funding. If it wasn't for Diane and Mark's effort, we wouldn't have had the success we achieved.

Don O'brien

Diane approaches problems and solutions in an efficient and intelligent manner. She is a driven contributor always striving to exceed the business’ stated goals. Her proactive approach to clients and their customers is always professional, courteous, and solution-focused. Diane’s knowledge, experience and insight ensures successful mandates and compelling…More

Don O’Brien
CEO, Dontel Consulting Inc.
Vincent Ryan

Not only did Diane provide excellent advice and direction during our initial US market analysis but she gave us outstanding strategic support and network reach as we developed our Americas business. The result was a multi-million dollar US presence within 18 months.

Vincent Ryan
Strategic Advisor and Board Member
Kevin Mcgrath

XPinnovates were instrumental in setting up some key meetings for us during a business trip to San Francisco and it is clear to us that she is well respected in both the local and international business community. As a mentor, Diane has a rare blend of IT, business,…More

Kevin McGrath
Chris Johnston

XPinnovates were key to the pivotal early stages of our company strategy. Their help with developing and articulating our central value proposition remains a foundation to our success.

Chris Johnston
CEO, Adoreboard
Raomal Perrera

I have had the great pleasure of working with Mark on a number of startup programmes in Belfast. Mark is a super guy and it is always good fun to work with. He is an excellent mentor and is very considerate and always comes up with some fantastic…More

Raomal Perara
Consultant, Adjunct Professor INSEAD
Brian Moloney

Without their help, it is very unlikely our business would have grown as quickly as it did. The XPinnovates team was absolutely fundamental to me developing our core business proposition, and in particular, understanding how to approach fundraising.

Fiona Flynn

Diane focused on delivering excellence - her approach to change is not to rest on her laurels but to continuously develop and stretch her team and mentors to deliver the best results and support for the start-up companies. She displays a careful balance of challenge and stretch and…More

Fiona Flynn
Leadership & Emotional Intelligence Coach
George Brownlee

Diane and her team at XPinnovates were a perfect partner at the start of our journey.

Clare Medland

XPinnovates have great knowledge, advice and direction. Having their support and guidance got us manufacturing and to market much quicker than would otherwise would have been possible.

Clare Medland
CEO, Rolltack
Celine Magill

Mark is an extremely knowledgeable consultant, entrepreneur, and business adviser to start-up companies. He is a pleasure to work with as he understands his client’s needs and vision. I would recommend Mark's services at any time

Celine Magill
MD, ArtOnFashion
Diarmuid Moloney

Mark was a great source of level-headed advice in the early stages of setting up our business. His input and guidance around investment, business proposals and strategy put our company on the right track from the very beginning. I'm forever grateful.

Diarmuid Moloney
Rotor Videos
Gerard Corr

Mark has long been a sound business growth advisor and has assisted us to build focussed and practical plans, to help us with our continued growth plans.

Cheryl Wilson

XPinnovates have a very unique insight into what it takes to help you grow your business with both innovation and ambition.

Mick Daw

XPinnovates did a great job. As a result of Diane's teams work in one area we re thought our overall strategies and changed some previous decisions – very thought-provoking. Direct, non-political, and to the point. Will be using their services again.

Mick Daw
CEO & Chairperson, PrisymID
Hannah Wrixon

Diane and her team provide us with great guidance and drive.  They genuinely share the passion for our success. From understanding the broadest set of tasks in running a business to setting clear strategies and planning. Excellent.

Hannah Wrixon
CEO, Get The Shifts
Johnny Small

As advisors XPinnovates helped us drive our business to a different level. Their strategic advice and support were fundamental to our success.

Johnny Small
CEO, HugeRugby
Jim Finnegan

XPinnovates were pivotal in our early commercial stage of development and planning for international growth.

Janette Ohagan

Diane and her team were of great assistance in our founding days, to today, where we face challenges of growth. We are grateful for this continued support to our business.

Catherine Cunningham

XPinnovates are an expert team with extensive business knowledge. Their practical advice helped The Present Tree define and focus on a strong, clear business strategy. Their advice enabled The Present Tree to focus on its ambitious vision and achieve high sales growth since launching 5 years ago. I…More

Catherine Cunningham
CEO, The Present Tree
Stephen Houston

A genuine international entrepreneur & value creator. Diane has transformed the business futures for 200+ startups in Northern Ireland, many are now successfully venture funded & trading in the USA. These are some of Northern Ireland’s best potential high-growth small business. Her pay-it-forward approach, to delivery, optimises both…More

Stephen Houston
Business Adviser, Mentor, Investor
Franz Schlindwein

Mark was a great mentor and advisor during my time on Northern Ireland's premier business start up programme - Propel. He is knowledgeable, supportive and challenging and a fully appreciates the time and effort one has to put in, to both start and build a business. Even now,…More

Franz Schlindwein
Niall Norton

Diane has been a trusted advisor to Openet and helped us establish some key relationships. She is very commercially focused.

Niall Norton, CEO, Openet Telecom Group
CEO, Openet Telecom Group
Rohit Thakral

The team at XPinnovates showed an incredible depth of experience and insight, when they worked with us on a new cross-border sales project and supported us with their bid tender management expertise.

Jason Mckeown

I had the pleasure of having Mark as a business mentor in 2015. Although I had no previous experience in business, Mark was very adaptive in his approach and guided me through almost an entire year of coaching & business progression. He was instrumental in developing the skills…More

Jason McKeown
CEO, Neurovalens

Digital Sales Strategy

  • Strategic review of your sales and marketing operations.
  • Accelerate your sales pipeline.
  • Planning effective social media marketing.
  • Understanding Google Analytics & SEO Optimisation.
  • WooCommerce and Shopify ecommerce sites.
Years Experience
Business Plans
Startups & SMEs Supported
Investment & Grant Funding

Partners & Programmes

We’ve worked with some of the leading start-up programs and economic development agencies. 

Bid Support Consultancy

Our winning methodology has beaten global consultancy companies in tender competitions.

An innovation framework to improve your score in public tender competitions.  

News & Blog

17Jan 22

InterTradeIreland – Elevate Programme

Specifically aimed at Micro-Enterprises, we are authorised service provider for Elevate offering specific expertise to help you to identify and capitalise on the significant cross-border sales opportunities that exist on your doorstep. Up to £5,000/€5,750 (Including VAT) worth of consultancy time is available to you.…

25May 21

Launching the Bid Planner Canvas

Introducing the Bid Planner Canvas.  Our team have written tenders that have beaten established players and some global consultancy companies. How did we do it? What we want to do now, is to share our insights and experience in how to win, AND what to…

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