We have worked with over 200 startups and assisted in over $20m seed stage funding.
Creating a sustainable business model, that attracts clients and investors is difficult. From developing your business model, carrying market validation exercises and getting to a stage of investor readiness. We are experienced practitioners of Lean Startup. Centrally we work with companies to reiterate, test and learn. Building a leadership team that is committed to experiment, challenge and put down robust plans for growth.
How We Help Startups
Business Model
Park the product development and first understand what value you create and for which market.
Finding a sustainable product/market fit for you business is a critical stage. You have to get out of the building!
Getting your product out to market is next. We’ll work with you to plot how you sell and market your product.
A business plan is as much about the planning than the finished document – concise, clear and strong.






The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer
We call it startupINNOVATION®